About
My vision is to see more families being covered and taking ownership of their own financial planning.
TRUBLUE INSURANCE
My Mission
My mission is to empower individuals and families with personalised insurance solutions, guided by integrity, honesty, and a commitment to putting my clients first.
TAUANGA FINANCIAL ADVISER
Trudie Rutherford
Hi, I'm Trudie and the founder of TruBlue, based in Tauranga. Your peace of mind is my top priority. I will guide you through the complexities of insurance with care and compassion, ensuring you receive the quality advice and support you deserve. I can talk you through all your risk and personal insurance options.
Having lost my dad suddenly a few years ago made me think what financial position my family would be in if I am no longer there or unable to return to work. Receiving great advice and having good cover in place will give you the peace of mind that you need if unfortunate circumstances were ever to occur.
I desire for each person to ensure that they have the correct cover in place and not have in the back of their minds that they will have to rely on others for help in a time of need. I am passionate about educating clients on insurance and how it can be a game changer if they have the right amount of cover in place.
"Your positivity is contagious and your work is outstanding. You were able to answer all our questions without a doubt. You are comfortable and proud in what you do. Thank you so much for your amazing service and life insurance that fits our pocket."
Jacques & Rene
"Trudie's ability to explain complex insurance concepts in a clear and concise manner was truly remarkable. She patiently guided us through the entire process, ensuring that we made informed decisions that aligned with our needs."
Rhyno & Charlene
"Trudie was so easy and lovely to deal with, she was quick on her contact and turnaround of options and took time to understand my situation and requirements to present me with a personalised option that met my financial and circumstance needs."
Kirsten
"Trudie made us aware about a claim that we qualify for, which we had no idea about. She made the whole process so easy and went above and beyond to help us. Trudie is amazing and very passionate about what she does. Would highly recommend her!!"
Anon
Personal and Business Insurance options.
Life Protection
Income Protection
Reassurance that even if life throws unexpected challenges your way, your financial stability can remain intact by receiving a monthly payment to replace a percentage of your income.
Life Insurance
Know that your loved ones will be financially protected in the event of your passing, ensuring their future security and well-being by receiving a lump sum or monthly payment.
Accidental Injury
Financial protection in the event of unforeseen medical expenses and loss of income resulting from accidental injuries.
Mortgage Protection
A safety net for your most significant investment, ensuring your mortgage payments are covered should you be too ill or injured to work.
Permanent Disability
Total Permanent Disability Cover offers financial security in the event of a life-altering injury or illness, knowing you're protected against the unexpected.
Health Protection
Trauma Cover
Financial support during challenging times, allowing you to focus on recovery without worrying about financial burdens.
Health Insurance
Have access to quality healthcare when you need it most, providing peace of mind and financial security during illness or injury.
Early Cancer
Timely financial support for early-stage cancer diagnoses, and access to quality treatment options when they are needed most.
Cancer Care
Financial support during challenging times, ensuring you can focus on your recovery without worrying about the financial burden of cancer treatment.
Business Insurance
Start-up Income Protection
Supports new business owners who have been operating for three years or less, with monthly payments of an amount agreed at the time you take out your policy. There is no need to provide financial information.
Business Continuity Cover
Provides established businesses with monthly payments if the business owner or any key employees become disabled and are unable to work.
Group Scheme Cover
Offers businesses and organisations a valuable benefit for their employees, providing comprehensive insurance coverage tailored to the needs of the group.
Want peace of mind?
TruBlue Financial Adviser
Trudie Rutherford
FSP number: F649269
Trublue Limited FSP1007385
Office hours: weekdays
8am - 5pm
Tauranga based
Personal Insurance
Mortgage Protection
A safety net for your most significant investment, ensuring your mortgage payments are covered in times of unexpected hardship.
Income Protection
Reassurance that even if life throws unexpected challenges your way, your financial stability can remain intact.
Health Insurance
Have access to quality healthcare when you need it most, providing peace of mind and financial security during illness or injury.
Life Insurance
Know that your loved ones will be financially protected in the event of your passing, ensuring their future security and wellbeing.
Trauma Cover
Financial support during challenging times, allowing you to focus on recovery without worrying about financial burdens.
Disability Cover
Offers financial security in the event of a life-altering injury or illness, knowing you're protected against the unexpected.
